Zest is from the house of Mahindra Holidays & Resorts India Ltd. , which is a part of US$ 4.5 billion Mahindra Group. One of India 's leading industrial houses, the group has diverse interests in many sectors ranging from utility vehicles to infrastructure and Information Technology.

Mahindra Holidays & Resorts India Ltd. is a part of the infrastructure sector and embodies the values of Reliability, Trust and customer Satisfaction. With domain experience from the club Mahindra brand, Mahindra Holidays has introduced Zest as an innovative product for the young metropolitan.